In 2013, Sahar Riad, a Business and Economics graduate, with years of experience in the financial sector, got involved in the fascinating field of Brain Training after witnessing the life-changing effect the BrainRx training program had on her own son. It transformed every aspect of his life, from school performance to self-confidence, to athletic abilities. This was the spark that ignited a resolution within Sahar to help as many children as possible and adults, transform their and their family’s lives, in the same way, her son’s life changed.